THE MOBILE MOVEMENT

Mobile devices are our constant companions, always connected and ever-present. They have become our trusted shopping companions, revolutionizing the way we shop. The proliferation of smartphones has not only made consumers smarter but has also opened up doors for more intelligent marketing strategies. Nowadays, customers are increasingly relying on mobile searches conducted while shopping to inform their purchasing decisions.

What’s in it For You?

Mobile marketing will increase sales, generate more traffic, and boost customer engagement. With a sound mobile marketing strategy, you will have a distinct edge over your competition and reap the benefits of increased sales and brand awareness. Mobile earned a 19% increase in US consumer media consumption share in just 5 years while TV lost 8% of the share.


Your customers are now mobile. 

Proof? 60% of online devices are now smartphones or tablets. On average, smartphone owners spend 3 hours and 15 minutes daily on their phones. One in five users spend 4.5 Hours on their phone. Weekdays people spend more time on their phone than the weekends. More than 25% of internet traffic is on mobile!


What does it mean for your business?

Google recently made changes to their mobile searches, with the “Mice’ update. Which means, if your business website is not mobile-optimized it will be heavily penalized on mobile searches. Make sure your business can be found with mobile search because customers regularly use their phones to find local businesses and research shows that they will act on the information that they find. Make it easy for mobile customers to reach and find you on your mobile website with the ‘Tap to Map’ and a ‘Tap to Call’ features. 


The solution is to develop a comprehensive cross-channel strategy because mobile shoppers use their phones in-store, online and through mobile websites and apps to research and make purchase decisions. We implement an integrated marketing strategy that includes mobile advertising to excite and engage your customer. With our mobile marketing solutions, we’ve got you covered.

HOW IS MOBILE AFFECTING US?

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